The Hampton Roads Bridge-Tunnel Expansion Project is the largest construction project in the history of the Virginia Department of Transportation (VDOT). With the addition of twin, 2-lane bored tunnels and five miles of Interstate (I-64) widening, the $3.8 billion major expansion project will improve connectivity and relieve traffic congestion in the region.

Hampton Roads Bridge Tunnel Expansion Project

On Point Transportation PR assists VDOT with communications and public involvement for the Hampton Roads Bridge-Tunnel Expansion Project. Working closely with VDOT, we developed the Communications Plan, defining objectives, audience groups, stakeholders, key messages, strategies, and tactics. On Point also delivers project presentations to community groups and stakeholders on behalf of VDOT throughout Hampton Roads. Public engagement delivers awareness and mitigates community impact. On Point also provides media advertising services, event planning, as well as content development, creative services, website support, collateral materials, and video to enhance public involvement.

Strategic communications plan
Weekly lane closure communications
Website support and digital content
Community outreach and stakeholder engagement
Public presentations and meeting materials
HRBT Expansion Magazine
Tunnel Boring Machine Naming Contest
Tunnel breakthrough and milestone events
Creative collateral and educational materials
Video production and multimedia content
Design-build communications scope of work
Project Welcome Center exhibit design

Additional communications tasks include the HRBT Expansion Magazine. On Point develops the content, graphic design, and layout for the bi-annual project publication. We also developed the Tunnel Boring Machine (TBM) Naming Contest. Through direct community outreach, the contest was launched for middle school students in the region. On Point developed the comprehensive content, educational materials, contest collateral and rules.

HRBT MAGAZINE