On Point Transportation PR has worked with the VDOT Fredericksburg District to assist communications for the Improve 95 Program since 2019. On Point developed the comprehensive Improve 95 Website, utilizing dynamic interactive features with supporting maps and graphics to define the projects associated with program.
VDOT Fredericksburg District – Improve 95
OWNER
VDOT
DATE
2019 – Present
LOCATION
Fredericksburg, VA
SERVICES
Website Development, Communications, Project Awareness Media Campaigns: Online and Radio
SERVICES
• Public Relations
• Branding
• Website
• Email
• Community Outreach
Collaborating with the VDOT Fredericksburg District Communications Manager, On Point also developed the primary Improve 95 Project Brochure. The website and communications materials provide a concise project overview of the multi-phase program, and define the benefits, schedule, construction impacts and safety messaging.
On Point also assists the Fredericksburg District with project construction awareness for motorists and the surrounding communities through advertising media campaigns for milestone project construction events including lane closures and traffic shifts. Construction event awareness is established through radio, billboards, and online advertising to announce expected delays and alternate route information. Radio advertising campaigns are launched in the Fredericksburg, Richmond, and Northern Virginia/DC markets.
Online advertising utilizes mobile device ID Geo-fence targeting strategies to reach commuters traveling on the I-95 corridor. Standard online campaign reach exceeds 750,000 impressions to mitigate construction impacts.
