Public Affairs Team

When you embark on a new transportation project, you put a lot of time and effort into selecting the right team to get the job done. While it’s essential to have folks with the right experience, it’s just as important to make sure they can collaborate and pull together to make your plan a reality. That’s exactly what you’ll find with On Point’s Transportation Public Affairs team — the right skills, the right experience, and the collaborative spirit necessary to engage with your team and execute your public affairs plan to perfection.

OUR FEARLESS LEADERS

Mike Carosi
Mike Carosi

Mike Carosi

President

Mike Carosi has more than 24 years of public involvement experience including community outreach, public education strategies, stakeholder engagement and public meeting event planning. Mike is also well-versed in creative services, video, website development and online engagement, advertising, crisis communications and media relations. Mike’s experience includes all phases of planning and delivering outreach programs associated with transportation, transit, and infrastructure projects throughout Virginia. Mike also has extensive experience engaging disadvantage populations to deliver project awareness and gain valuable public input. Mike’s contract experience includes state agency, county, and municipal public involvement for On-Call, P3, Design-Build projects and Environmental Studies. Mike collaborates with the project owner to assist strategies that directly engage identified stakeholders and target audience groups. Mike specializes in producing successful public involvement programs that meet the goals of the project owner.

Ha Koehler
Ha Koehler

Ha Koehler

Managing Partner

Ha Koehler is a senior public relations specialist with more than 20 years of experience driving strategic communications and project awareness on behalf of the client. Ha is skilled in direct and virtual community engagement, public awareness, social media, and traditional media associated with transportation, transit and infrastructure projects. Ha is well-versed in communication strategies to directly engage communities and maximize public participation. Ha enlists her highly competitive, passionate, and articulate skillset to achieve communications results for the client. Ha utilizes insightful research, trends, and direct outreach to assist the project owner and manage community engagement, mitigate impact, and meet project communication goals. Ha has extensive experience delivering transportation, transit, and infrastructure communication programs throughout Virginia.

OUR CREW

Stefanie Brown

SENIOR PUBLIC RELATIONS SPECIALIST

Stefanie Brown is a senior public relations specialist with more than 20 years of experience in content development, public relations, news media relations, advertising, and marketing. Stefanie has a BA in Journalism from Marshall University and a Master’s in Public Relations from Full Sail University. Her professional experience includes communications, marketing, and PR positions for On Point Transportation PR, the Lawrence Companies, NDP, Optical Cable Corporation and ITT. Stefanie’s skills include technical writing, editing, content development, graphic design, social media strategy and web content management. She has proven experience translating technical concepts into concise content to assist public understanding. Named Advertising Person of the Year in 2018 by the American Advertising Federation of Roanoke, Stefanie develops and delivers results-driven content and community engagement strategies on behalf of the project owner.

Carolyn Lawson

SENIOR PUBLIC RELATIONS SPECIALIST

Carolyn Lawson is a Senior Public Relations Specialist with more than 12 years’ experience in both public and private sector communications and content creation. Carolyn has extensive knowledge of outreach strategy, digital marketing, event planning, and program delivery, and understands cross-channel messaging and initiatives. Carolyn focuses on message clarity, client needs, content strategy, and social media as an outreach resource. She has applied her broad technical knowledge and project management to contracts throughout the east coast, including the I-95 Fredericksburg Extension, the Norfolk NEON District Streetscape Project, and VDOT’s Variable Speed Lane campaign

Emily Cass

SENIOR PUBLIC RELATIONS SPECIALIST

Emily is a seasoned Public Relations Specialist with more than 24 years expertise in crafting and executing pivotal marketing communication strategies that drive awareness for diverse programs and projects, notably within the transportation sector. With an extensive background in this industry, Emily has showcased her thought leadership by delivering compelling presentations at various local, state, and international conferences, emphasizing the significance of effective marketing and communication initiatives in the field. Her professional journey includes hands-on collaboration with prominent government bodies such as the Hampton Roads Transportation Planning Organization, Virginia Department of Transportation, Virginia Department of Rail and Public Transportation, alongside various local Virginia municipalities and military installations.

Shelby Dell

PUBLIC RELATIONS SPECIALIST

Shelby has more than 10 years of experience in all areas of public relations, stakeholder involvement, community outreach and engagement, media relations, strategic development and managing various long and short-term communications initiatives. Shelby’s vast knowledge and experience includes website and email campaign marketing, advertising, social media, event and meeting planning, as well as community and corporate relations. Shelby collaborates with the project owner to assist and deliver public involvement program strategies, messaging, and creative development to directly engage the community, gain favorable community response and mitigate impact. Shelby is specifically versed in all areas of social media engagement.

Melissa Williams

CREATIVE DIRECTOR

Mel is a Creative Director, Web Developer and Graphic Designer with more than 20 years of experience as a producer of high-impact, client-focused visual content. Mel’s creative concepts successfully deliver strategic messaging in print, online and video. She captures the strategic overview of the project and utilizes her web development, interactive coding skills and creative talents to deliver web solutions that support the clients’ communication goals. From creative concept to delivery, Mel manages a consistent workflow that maintains message integrity and produces high-end creative graphic materials that deliver clear concise project communications on behalf of the project owner.

Katie Phillips

SENIOR ART DIRECTOR

Katie is a highly skilled and experience professional as a Creative Director and Graphic Designer. With over 20 years of experience, she has proven herself as a producer of visually compelling and client-focused content. Katie is adept at conceptualizing and developing creative ideas that align with strategic objectives though various media, print, and online solutions. Her combination of creative vision and skills make her invaluable asset to collaborating with her team and supporting community engagement initiatives.

Sharyn Lynch

PRODUCTION MANAGER

Sharyn Lynch is an administrative assistant, production and office manager with more than 10 years of advertising, marketing, and public relations experience on both the project owner and consultant sides. Sharyn combines her experience in detailed communications projects with her organizational talents within a deadline-driven environment. Sharyn is skilled in agency operations, billing, cost estimation, purchasing, database management, document storage and client communications. She is experienced in managing, scheduling, tracking, and reporting for project production and delivery. She is well-versed in research and content development and is a skilled copy editor. Sharyn provides project support and assists in maintaining continuity in company and project owner communications.