On Point worked with Southeastern Transportation Partners (STP) to provide public relations support for The Virginia Department of Transportation (VDOT). Our full-time dedicated public information officer works directly with VDOT to manage public relations, marketing, and community relations for Elizabeth River Tunnels. The On Point Public Affairs Team also developed, launched and maintain a custom communications dashboard, which tracks all PR activities in accordance with the client’s agreement and technical requirements. Our outreach efforts to engage community members bring all key stakeholders to the table, including legislators, municipalities, civic leagues, military, and businesses in Hampton Roads. Special focus was given to creating public awareness and managing community relations throughout the right-of-way acquisitions process, addressing citizens’ concerns to prevent negative reactions toward the Elizabeth River Tunnels project.
As part of the District-Wide Contract IV, we worked alongside the VDOT Public Affairs department to execute targeted advertising for various transportation projects across Hampton Roads. Our advertising and marketing efforts to motorists and key stakeholders about roadway and bridge construction projects effectively raise awareness and inform. Specific initiatives include comprehensive placed media campaigns in print, internet and broadcast. The campaigns are designed to mitigate impact to allow the engineer to remain focused on the construction. Seventh Point also delivers consultative marketing services as needed, including research, branding, strategy and creative design.
When the Hampton Roads District needed a strategic plan to manage public opinion regarding the I-64 Battlefield Boulevard Project in Chesapeake, Virginia, we collaborated with the VDOT Public Affairs department, the engineers and the City of Chesapeake to create and execute a multi-tiered communications plan and advertising materials. The plan included outreach to businesses, residents, motorists and key elected officials. Advertising included print, broadcast, direct mail and online campaigns. We provided media training for key communicators and remained focused on internal communications to successfully deliver the public relations components. This successful campaign, which also included innovative use of public meetings and “information breakfasts,” garnered favorable news coverage in the local media and a prestigious Pinnacle Award from the Public Relations Society of America.
Managing public affairs for all aspects of the Gilmerton Bridge Project in Chesapeake, Virginia, Seventh Point works in partnership with concessionaire Parsons Brinckerhoff and the VDOT Hampton Roads District Public Affairs office. Our dedicated public information officer manages all community outreach and media relations in collaboration with VDOT. The communications plan, media training for key engineering staff and advertising — including maintaining the project website, electronic and direct mail communications, community and business outreach, surveys, press releases, media relations and legislative updates — focuses on effectively communicating the innovative approach of the project (building a new bridge over an existing bridge) and managing the inconveniences of reduced lanes and nightly closures. National recognition for the project has included a visit from FHA Administrator Victor Mendez and a feature story in Engineering News-Record.